How we measure ROI
A guarantee is only as good as its measurement. This page documents exactly how we calculate the return behind our 5x ROI guarantee, so you can audit every number we report.
The formula#
ROI compares what an automated workflow saves against what you pay us:
Monthly value = (hours saved × loaded hourly cost) + measured revenue impact
ROI multiple = cumulative value ÷ cumulative fees
Hours saved is the conservative driver. Revenue impact (e.g., more qualified leads contacted, faster follow-up) is included only when it’s directly attributable and you agree with the attribution.
Baseline before anything is built#
During discovery and week 0, we capture the baseline with your team:
The specific process being automated — who does it, how often, in which tools.
Hours per week spent on the workflow (timed or estimated by the people doing it, then sanity-checked against calendars and tool logs) × the loaded hourly cost of those people.
What we’ll count after launch: runs completed, items processed, hours displaced, response times. These counters are built into the system itself — every run is logged.
Measurement after launch#
Every system we deploy logs its own activity (runs, items processed, outcomes). Monthly, your FDE reports value delivered against the baseline: hours displaced, what those hours are worth at your own loaded cost, and the running ROI multiple. The numbers come from system logs, not estimates — you can see the run history yourself in your dashboard.
What we don’t count#
- Soft benefits (morale, “feeling faster”) — real, but not auditable
- Savings from workflow changes you made independently of our systems
- Revenue with ambiguous attribution
If the measured multiple is below 5x at day 30 after deployment, the guarantee triggers: we keep working at no charge until it isn’t. Individual results depend on your workflows, volumes, and labour costs.
Estimate yours#
The ROI worksheet walks the same arithmetic in hours before an engagement exists, so you can decide whether this is worth a conversation at all.
Next steps#
- Guarantees — the full commitments
- How pricing works — how an engagement is scoped and quoted